Skip to content

Radical Transparency: Review Me on Dunwello

Steve Schlafman
Steve Schlafman
2 min read

Earlier this year, Dunwello, a review and ratings site for people, quietly launched to provide more transparency into how effective people are at their jobs. The service is the brainchild of Boston-based serial entrepreneurs, Matt Lauzon and Matt Brand. They founded the company on the core belief that every person at every company should be both happy and productive. In essence Dunwello is a lightweight review platform that enables anyone to receive “micro feedback” from customers, colleagues and partners. If Yelp and Glassdoor are used for reviewing businesses, Dunwello is used to review people at businesses. Think of it as a Net Promoter Score (NPS) for professionals. The company is currently targeting beauty stylists and fitness coaches but just about any worker can have a profile: therapists, lawyers, doctors, freelancers, handymen, cleaners and even VCs. Here’s mine:


The product is super simple. Customers, partners and colleagues are asked to rate a person on a scale of 1-10, “How likely are you to recommend Steve to a friend or colleague?” In addition to the numeric score, the reviewer is given 1,000 characters of text elaborate. All feedback can be submitted publicly or anonymously. Negative reviews are sent to the professional. The reviewee can choose to hide negative reviews on their profile but every single review will still impact the overall score. The idea is to aggregate these scores to build a portable and accurate online professional reputation. Over time Dunwello profiles will help consumers and employers make informed decisions about which professionals to work with.

After giving it some thought, I’ve decided to use Dunwello to collect feedback and reviews from entrepreneurs, colleagues at RRE and other people in the startup ecosystem. As I’ve mentioned in the past, VC is a highly social business with thousands of human touch points each year. Despite countless interactions, I find it incredibly difficult to collect feedback on a regular basis so I’m unable to get an accurate read on what I’m doing well, what I suck at and where I can improve. I’m the first to admit that I’m far from perfect and I know I have so much room for improvement.

Starting immediately, anyone can review me on Dunwello. I promise to make every review public unless I feel it’s unethical or a blatant lie. I’m embracing this level of transparency because I fundamentally believe in continuous improvement and accountability. It’s the right thing to do especially in a highly public and competitive business like VC. If I let my values guide my decision making and behavior then I should have nothing to fear. I honestly don’t know what this experiment will yield but I’m excited to see what I learn about myself and how I’ll grow as a person.  Finally, I’d like to encourage my colleagues at RRE and other VCs to embrace a product like Dunwello. I realize it’s never an easy decision to expose yourself publicly but as Gandhi once said, “Truth never damages a cause that is just.”


Steve Schlafman Twitter

Exec coach. Writer. Student of Change.